Server Side Tracking
Improve ROI and Acquire Richer Data
Increase conversions by up to 30% without touching your campaigns. There is a huge opportunity to improve ongoing ROI without increasing your advertising budgets.
Server side tracking has become essential if you want to gain deeper insights into customer behaviour and overcome tracking issues caused by recent browser privacy features. By moving tracking to a server, you can collect data directly rather than relying on client-side mechanisms such as cookies and scripts embedded in web pages.
Collect consistent data
Server-side tracking provides a more accurate and reliable way to gather data. Unlike client-side tracking, which can be blocked or manipulated by browser settings, ad blockers, and privacy regulations, server-side tracking ensures that the data you collect is consistent and resistant to interference.
Comply with privacy regulations
Moving tracking to your own server allows you to capture data using first-party cookies which comply with privacy regulations. This means you’re tracking schema is no longer reliant on third-party cookies which are blocked by browsers and disabled when users opt out of cookie consent.
Send valuable data to ad platforms
When you can reliably collect accurate data, you can send better data to ad platforms. Because your data is collected through a server you control, you have complete control over the timeliness, accuracy and validity of the data you send.
When you send this rich data to your ad platforms, you will improve the match rate between events and users, improve multi-session attribution, and more accurately track conversions.
Improved Marketing ROI:
Reduced Cart Abandonment:
Increased Customer Retention:
Scalable Growth:
What else do you gain with Server-Side Tracking?
Increased Data Accuracy
Reduced Impact of Browser Restrictions
Compliance with Privacy Regulations
Enhanced Data Consistency
Scalable Growth:
Server-side tracking Success Stories
Square improves conversion measurement by 46%
Square realised that advertising regulation changes were impacting their marketing outcomes and needed to update their tracking mechanisms.
The marketing team needed a solution which keeps customer information secure, integrates with their data platforms, and enhances advertising with reliable and accurate event data.
Square implemented Server-Side Tracking by hosting a Google Tag Manager container on the Google Cloud Platform and saw a 46% improvement to their ability to measure conversions.
“Server-Side Tagging is our preferred method for sending measurement data to our marketing partners. It allows us to collect data from the website in a secure manner while improving data collection and enabling event enrichment.”
Doug Logue, Senior Product Manager of Marketing Technology, Square
Farmasave increases conversions by 88%
Farmasave, an ecommerce pharmaceutical store, wanted to improve their analytics and improve marketing results through Server-Side Tracking.
The team rolled out server-side tagging through Stape which allowed them to adopt a custom GA4 tracking setup, implement Facebook Conversion API, and deploy advanced tracking for Google Ads and TikTok.
The team rolled out server-side tagging through Stape which allowed them to adopt a custom GA4 tracking setup, implement Facebook Conversion API, and deploy advanced tracking for Google Ads and TikTok.
Sportspar improves ROAS by 32%
With 7 domains and over 50million requests per month, Sportspar wanted more control over their data and improve their tracking to drive better marketing outcomes.
Sportspar implemented Server-Side Tracking by moving their GA4 and Facebook advertising to a server with Stape. This granted them increased data collection, better data activation and significant increase to their bottom line.
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