Employ a Data-Driven Process
Our continuous process of testing and optimisation ensures that your digital assets are always in prime condition to convert visitors at the highest possible rate.
Based on analysis of your current marketing performance, we’ll devise hypotheses to improve results.
Then we’ll create a plan to implement controlled experiments to test these hypotheses without compromising what you’ve already achieved.
Our data-driven optimisation process can be applied to various aspects of your marketing operations. While optimising for leads, sales, or users is the primary goal – the same framework can be applied to newsletter subscribers, referrals, or retention workflows.
Our CRO Framework
Identify key outcomes
We’ll understand what your desired outcomes are, and how you measure their success. Then we’ll learn what’s been working, any problems you’ve been facing, and any insights you have on your company’s circumstances.
Validate your tracking
Before we delve into your data, we’ll validate your tracking setup so ensure data accuracy and integrity.
If possible, we’ll enhance and enrich your data by tracking additional metrics or deploying additional analytical methods such as heatmapping.
Analyse your data
We’ll perform data analysis to identify barriers to conversion, opportunities for improvement, or powerful conversion pathways to accentuate.
- Event analysis
- Heatmapping
- User analysis
- Channel analysis
Propose CRO recommendations
Based on analytics we’ll devise hypotheses and CRO recommendations.
Test, validate, deploy
We’ll create controlled experiments to test our hypotheses, ensure the results are statistically valid, and then deploy the winning variants.
CRO in Action
Based on research and analysis, improvements to copy, layout, hierarchy of information and design are proposed to create a more persuasive page. A/B testing or split testing is then employed to evaluate the effectiveness of changes made to an asset. Through this iterative process you can enhance the user journey and significantly boost conversion rates.
Implementing CRO within a marketing strategy involves a systematic process that begins with data collection and analysis. By understanding how users interact with your digital properties, you can identify trends, obstacles, and opportunities for improvement. This analysis is supported by tools such as heatmaps, session recordings, and conversion funnels, which provide insights into user behaviour.
For marketers with the goal of incremental performance improvements, CRO is an indispensable process. By adopting a data-driven, systematic approach to optimisation, you can deliver measurable improvements in performance, demonstrating clear value of your efforts.
Get in touch with us to find out how we can help you increase your conversion rate using data and experimentation.