Tracking
Tracking is the foundation upon which all digital marketing efforts are built. With a sophisticated, granular tracking setup in place you can rely on your data, your reporting, and your decision-making.
As privacy laws become more strict tracking must change accordingly. Implementing new tracking technology such as Server-Side Tag Manager, Conversion APIs or Enhanced Conversions will help you capture more data while increasing compliance.
Update your marketing system with the best tracking and measurement practices to remain compliant, current and data rich.
User behaviour tracking
Identify how users are entering your website or app, what they’re doing, and where they’re getting stuck. You can track the content they engage with, identify patterns in events, or improve customer experience.
Conversion tracking
To get the most out of your advertising spend you need to be sure that your conversion tracking is accurate and current. Conversion tracking methods are being updated to keep up with changing technology and legal requirements; it’s important to remain current so that you know where your ad budget is going.
Server Side Tracking
If you’ve noticed that there’s data missing from your analytics, this is the solution. Cookieless browsers and opt-in tracking have made it difficult to track some users. This is where server-side tracking will help acquire first-party data and fill in the gaps.
Get in touch with us to find out how we can help you assess, validate, and improve your tracking.